Studio A
Client: Studio A
Studio A is a functional training center located in Salvador, Brazil that specializes in using kettlebells as the main equipment for their classes. The brief was to use the kettlebell to inspire the logo and ensure the logo is easily identifiable.
Using the kettlebell as the main inspiration for the logo, the idea was to create a monogram that would be easy to apply to the different media planned by the clients, such as gym signage, accessories, events, etc.
The social media was initially designed using the logo in outline to create the patterns and background used in the identity of the brand.